The NZ Usher in’s ‘Headspace’ marketing campaign was once a large winner in a single day. Picture / NZH
The NZ Usher in and NZME are on best of the sector, once more.
NZME has gained 3 primary world media awards in a single day – one in every of simplest 3 media firms on this planet to gather 3 or extra first-place trophies on the Global Information Media Affiliation (INMA) awards, hosted just about from america.
The release of the Usher in’s new Viva gloss mag, the Usher in’s ‘Headspace’ logo advertising and marketing marketing campaign and an NZME data-inspired promoting marketing campaign for Corona had been all awarded first-place prizes of their respective classes.
NZME was once additionally awarded 4 second-place trophies, 4 third-place trophies and 4 honourable mentions – essentially the most recognised media corporate in Asia-Pacific, and one of the crucial best 3 on this planet. Russmedia in Austria took house 5 best prizes whilst Amedia in Norway additionally took 3 first-place prizes.
NZME’s INMA luck follows the NZ Usher in’s large “virtual double” eventually week’s Voyager Media Awards, profitable Web site of the 12 months and Information App of the 12 months.
“Now not strangely, the phenomenal entries on this 12 months’s pageant leaned closely into COVID responses in conjunction with transferring priorities throughout a tumultuous 12 months: product, records, and subscriptions,” stated Earl J. Wilkinson, government director and CEO of INMA.
“Every other underlying theme was once about speaking the values held via information manufacturers amid the incorrect information explosion and the upward thrust of algorithms, records, and system studying within the on a regular basis operating of a media corporate.”
NZME CEO Michael Boggs stated: “A key angle that every one of our groups at NZME have is a focal point on high quality throughout the entirety we ship, for our audiences and for our industrial companions.
“For our other folks to obtain such prestigious global reputation like those INMA awards is solely praise for his or her relentless focal point on developing international magnificence editorial and industrial content material,” stated Boggs.
Absolute best Logo Consciousness marketing campaign
First Position: The New Zealand Usher in, New Zealand, “Headspace”
Absolute best Use of Print
First Position: NZME, New Zealand, “Viva Mag”
Absolute best Use of Knowledge to Automate or Personalise
First Position: NZME, New Zealand, “Corona Surf Reviews”
3rd Position: NZME, New Zealand, “OneRoof Hurries up Target market Enlargement with Personalisation Automation and AI Equipment”
Absolute best Use of Video
2d Position: NZME, New Zealand, “Vote 2020: Election Evening Protection”
Absolute best Product and Tech Innovation
2d Position: The New Zealand Usher in, New Zealand, “NZ Usher in App Relaunch”
Absolute best Thought to Develop Promoting Gross sales
2d Position: NZME, New Zealand, “Pass NZ!”
Absolute best Execution of Local Promoting
2d Position: NZME, New Zealand, “Refrain Undertaking Attach”
Absolute best Initiative to Retain Subscribers
3rd Position: The New Zealand Usher in, New Zealand, “Using Virtual Get admission to”
Absolute best Use of Audio
3rd Position: NZME, New Zealand, “HP Trade Elegance”
Absolute best Use of Knowledge to Power Promoting
3rd Position: NZME, New Zealand, “Rockgas Database and Census Knowledge Fit”
Absolute best Use of Social Media
Honourable Point out: The New Zealand Usher in, New Zealand, “The Lockdown Lifeline”
Absolute best Public Members of the family/Group marketing campaign
Honourable Point out: NZME, Auckland, “Pass NZ: Construction again from Covid”
Honourable Point out: The Northern Suggest, New Zealand, “Our Hidden Homeless”
Absolute best Knowledge Dashboard
Honourable Point out: NZME, New Zealand, “OneRoof Control Dashboard”