January 17, 2021

Fernando Aguerre (1958 – ) & Surfing 

Fernando Aguerre (1958 – ) & Browsing 

Kinetic surf-world industrialist and contest organizer; cofounder of Reef Sneakers, and spearhead for browsing’s inclusion within the Olympic Video games. “He’s not anything if now not a personality,” Surfline mentioned of Aguerre in 2009. “However do not let the loud garments and extravagant events idiot you. Suitable california surf document  This attorney became savvy entrepreneur is a surf trade OGs—a real pioneer.”

Aguerre was once born (1958) in Mar del Plata, Argentina, the son of a attorney and ranch proprietor (father) and lawyer-psychologist (mom) and started browsing in conjunction with his brother Santiago at age 12. Within the mid-’70s, the lads ran a ding restore shot to provider the small however rising native browsing inhabitants. In 1977, when browsing was once banned at Mar del Plata, Aguerre shaped the Argentinean Browsing Affiliation, and lobbied effectively to have the ban lifted. That very same yr Fernando and Santiago opened Ala Moana, the rustic’s first surf store.

Aguerre immigrated to Southern Surfing wrote in a blog post California in 1984 after incomes a legislation stage, and the next yr he and Santiago introduced Reef Brazil. Primarily based in read more on Surfing LA San Diego, Reef won world realize partially for a continuing promoting marketing campaign that includes a sequence of back-arched, thong-bikini fashions; a 2d advertising and marketing coup was once the 1998 Reef Giant-Wave Group International Championships, held at Todos Santos, Mexico, in 30-foot surf.

Through the early 2000s, Reef sandals have been bought in additional than 100 nations, and Fernando and Santiago had landed in nineteenth place on Surfer mag’s 2002 checklist of the “25 Maximum Tough Other people in Browsing.”Aguerre had in the meantime earned a name as a tireless organizer and promoter of novice browsing; in 1992 he was once cofounder (and primary elected president) of the Pan American Browsing Affiliation; in 1994 he was once elected chairman of the Global Browsing Affiliation, novice browsing’s umbrella group—a place he was once nonetheless conserving as of 2018.

In 1996 Aguerre arranged the primary biannual International Browsing Video games, which changed the 32-year-old International Browsing Championships, as a strategic transfer to get browsing permitted into the Sydney-held 2000 Olympic Video games. The Olympic transfer failed, however Aguerre vowed to stay making an attempt, even supposing surfers themselves have been divided at the thought. “Fernando Aguerre is Going for the Gold,” a 1996 Surfer headline learn. “Is Any person Going With Him?”

In 2016, the Global Olympic Committee voted to incorporated browsing within the 2020 Video games, in Tokyo. “I have been paddling for this wave for 22 years,” Aguerre mentioned after the announcement.

Fernando additionally sits at the board of the Save The Waves Coalition and the Surf Business Producers Affiliation (SIMA). He’s a standard at the surf trade ceremonial dinner circuit, the place his daring and playful color-forward outfits at all times dominate the room.

In 2013, Aguerre was once decided on as SIMA’s Waterman of the 12 months, and in 2017 he was once given a Silver Surfer Award from the Surfing wrote in a blog post California Surf Museum.

Fernando Aguerre


Historical past of Browsing
·Global Browsing Affiliation (ISA) 
·Olympics and browsing 
·intercourse and browsing 
·Surf Business Producers Affiliation (SIMA) 
·Todos Santos 
·International Browsing Video games 
Historical past of Browsing
·Observe the Cash 
·Oil Town Showdown 
·Fernando Aguerre